Leadership & Experts

Rami Bitar

Rami Bitar

CEO, Capital Partners Holding

Visionary Entrepreneur · Strategic Investor · AI-Driven Innovator

Rami Bitar is a visionary Lebanese entrepreneur, strategic investor, and transformational business leader whose entrepreneurial journey began at the age of 18, when he successfully restructured and expanded the family business.

Today, as CEO of Capital Partners Holding and Founder of Tawfeer International, he leads one of the region’s most dynamic FMCG, retail, and logistics ecosystems, built on resilience, innovation, operational excellence, and scalable growth.

With a proven track record of launching disruptive business models, Bitar pioneered Lebanon’s discount retail sector through Tawfeer Supermarkets, now one of the country’s fastest-growing retail chains, operating 42 branches as of June, 2026.

Under his leadership, Capital Partners has expanded across the Middle East and Europe through vertically integrated operations spanning retail, logistics, food processing, distribution, and commodity trading.

Recognized for his forward-thinking approach to innovation, Bitar is actively driving the integration of artificial intelligence across the group’s operations, from AI-powered inventory forecasting and dynamic pricing systems to customer engagement technologies and smart supply chain optimization.

His leadership philosophy combines commercial performance with social impact. Through partnerships with organizations including WFP, USAID, ICRC, and the UNGC, he continues to champion sustainable growth, community empowerment, and responsible business practices.

Backed by executive education from INSEAD and AUB, Rami Bitar represents a new generation of leadership; bold, technology-driven, globally minded, and purpose-led.

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Advisory Network

Executive Leadership & Advisory Network

The group’s executive team and advisory network bring together regional market expertise and international business experience, ensuring strong governance, strategic scalability, and operational efficiency across all business units.

Capital Partners is supported by a multidisciplinary leadership structure combining expertise across:

Retail Operations
FMCG Distribution
Supply Chain & Logistics
Commodity Trading
Technology & AI
Finance & Investment
International Procurement
Marketing & Brand
Retail Operations
FMCG Distribution
Supply Chain & Logistics
Commodity Trading
Technology & AI
Finance & Investment
International Procurement
Marketing & Brand

Board Members

People & Culture

Developing Future Leaders

People remain one of Capital Partners’ most strategic assets.

By promoting growth from within, Capital Partners continues to build high-performing teams capable of driving long-term business success.

Leadership Development

Structured programs designed to identify and accelerate high-potential talent across all levels of the organization.

Training Academies

Dedicated internal academies providing technical, operational, and management training tailored to each business unit.

Internal Career Progression

Clear pathways for advancement driven by merit, ownership, and demonstrated impact at every stage.

Performance Culture

A results-driven environment where accountability, continuous feedback, and high standards define how we work.

Entrepreneurial Mindset

Encouraging ownership thinking across the group — empowering teams to innovate, iterate, and take initiative.