Who We Are

Our History

A Business Legacy That Began in 1943.

Capital Partners' story began in Lebanon in 1943, the year of the country's independence, when the Bitar family established a business focused on food trading and distribution. What began as a local enterprise developed over the following decades into an established food importing and distribution business with growing regional ambitions.

The Group's development has been defined by its ability to evolve — entering new markets, expanding across the value chain and building businesses around changing market opportunities.

A New Generation. A Broader Vision.

The entry of Rashed and Rami Bitar into the family business marked a new stage in the Group's development. With a focus on restructuring, diversification and vertical integration, the business expanded beyond its traditional activities into new parts of the supply chain and new international markets. Within a relatively short period, operations had expanded across five countries.

The Group also strengthened its presence in production and packaging, leading to the development of Deroni in 2001, which went on to establish a leading market position in Eastern Europe.

Strengthening Our Roots in Lebanon

In 2013, the Group entered a new stage of growth with the launch of Tawfeer, Lebanon's first discount supermarket and a pioneer of the discount retail concept in the country. Built around value, accessibility and operational efficiency, Tawfeer developed into a recognized retail brand and became an important part of Capital Partners' growing consumer-facing portfolio.

Its expansion also strengthened the Group's broader capabilities across procurement, distribution, logistics and retail operations.

Growing from Within.

Across the Group, we believe in creating opportunities for employees to develop their capabilities, take greater responsibility and progress within the organization. Our promote-from-within approach supports employee development and retention while building teams with a deeper understanding of our businesses and culture.

This commitment becomes particularly important during challenging periods — throughout Lebanon's socioeconomic difficulties, the Group has continued to prioritize employee welfare and support its workforce through compensation adjustments and other initiatives.