History
Early History
Founded in 1943, the year coinciding with Lebanon’s independence, the Bitar family group sets its grassroots in Lebanon with a mission to become a sizable market leader. After 20 years of spearheading efforts to solidify such leadership, Capital Partners has become the foremost local and regional food distributer.
Fresh Faces and Foundational Restructuring
Introducing fresh faces within the management of Bitar Family Group and its subsidiaries, Rashed and Rami joined forces to lead the transformation and the restructuring of their family business. They were able to successfully expand vertically into different areas of the business’s supply chain. Within two years, as the expansionary vision of the Bitar brothers continued to turn into reality, the line of business has expanded into five different countries with a sizable market share. This led to the development of the first brand in 2001, Deroni, which became the number one brand in the Eastern European markets.
Setting Groundwork in Lebanon
In 2013, and under the auspices of Rashed and Rami, the group started a new venture and launched Tawfeer, a discount supermarket chain that adopts the same principles as of Aldi and Lidl. Today, Tawfeer is a leading household name with more than 25 stores operating in Lebanon with a vision for Tawfeer to expand its reach to a breath-taking 100-branches-large presence in Lebanon by 2030.
Our Workforce
We passionately believe in our “promote within” strategy. One of Capital Partner’s primary focuses is its human capital, especially in the retail section of the business. To ensure retention, the group has secured its employees with different incentives to strengthen growth from within the company and promote a culture of inclusivity and security.
As Lebanon undergoes a challenging socioeconomic period, taking care of our corporate family has become a priority. Through these unprecedented challenges, we have stood next to our employees and have offered market-leading compensation and adjustment packages to help ease the burden on our workforce, who are the backbone of our mission. With people at the core of our operations, our business has always believed in the potential of human capital in Lebanon. We encourage the promote-within culture, enabling high retention rates and outstanding employee performance.
