Tawfeer
A one-of-a-kind concept in the Lebanese market pioneered by Capital Partners. After initial and strong success in the European market, Capital Partners introduced the B2C discount store concept to the Lebanese market. Tawfeer supermarket, brought to life by Rashed and Rami Bitar, is now present across the country, with 25 stores that serve their communities the best of products at the best prices. This price leadership is constantly ensured with the management taking long-term strategic decisions that cut costs, enabling the sale of consumer goods at a lower price than our competitors.
Apart from the economies of scale that the group possesses, especially with the ability to import more than 40% of our offerings without the need of intermediaries, Tawfeer boasts state-of-the-art technologies that reduce operating costs and enable Tawfeer to proudly maintain its best-in-class prices.
Most recently, and after concluding its second five-year expansionary phase, the group launched its third phase that aims to open 100 Tawfeer stores by 2030.
